Lesson 5 — Step 4: Get Publer (The Engine)
Why Publer (Not Buffer or Hootsuite)
Publer is the engine. It bulk-imports CSVs, schedules across every platform, and runs the infinite recycle that powers this entire system. Buffer and Hootsuite don’t do bulk CSV import or recycle — Publer is the only tool we recommend for this workflow.
Specifically, Publer:
- Bulk CSV import — drops 35 posts at once, per platform
- Recycle feature — turns a 4-week queue into infinite content
- Media library with folders — keeps Ylopo Images and MP4s organized
- Native FB link-to-image conversion — critical for Facebook reach
- Drafts mode — push without publishing (Scofield rule)
Publer Pricing (Annual Billing)
| Plan | Accounts | Monthly (annual) | Annual | Best For |
|---|---|---|---|---|
| Free | 3 | $0 | $0 | Test only — no bulk import |
| Professional | ~3 | ~$10/mo | ~$120/yr | Solo agent, 1–3 platforms |
| Business — 5 acct ★ | ~5 | ~$25/mo | ~$300/yr | BEST: 3–5 platforms |
| Business — 8 acct ★ | ~8 | ~$40/mo | ~$480/yr | BEST: 6–8 platforms |
| Business — 10 acct | ~10 | ~$50/mo | $605/yr (Kirby’s plan) | Power user, full coverage |
Pricing is approximate. Publer adjusts tiers regularly. Verify at publer.com/pricing before you buy.
Recommended For Most Agents
Business plan with 5–8 social accounts, billed annually. Covers Facebook, Instagram, LinkedIn, Pinterest, TikTok, and YouTube — the 6 platforms this system feeds. Annual billing typically saves about 30 percent vs monthly.
Setup Order
- Buy the Business plan with 5–8 accounts, billed annually
- Connect each platform: Facebook page, Instagram (business account), LinkedIn (personal + company if you have one), Pinterest, TikTok, YouTube
- Verify each connection by manually scheduling a test post (delete after)
- Build two folders in Media → Ylopo Images, Ylopo MP4 (covered in Lesson 10)
Common Mistakes
- Free plan first to “save money.” Free plan has no bulk import — defeats the entire system. Skip it.
- Personal Instagram instead of Business account. Bulk import to personal IG is restricted by Meta. Convert to Business or Creator account first.
- Connecting LinkedIn personal vs company. Both work — pick where your audience lives. Most agents lean LinkedIn personal.