Lesson 11 — Step 11: The Magic — Set the Infinite Recycle
The System Pays Off Here
Once weeks 1–4 are scheduled and live, you set Publer to recycle. The same 140 posts loop forever — Publer rotates timing each cycle so it never feels stale.
How to Enable Recycle
- Publer → Calendar — find the last scheduled post (Week 4, Day 7)
- Click Recycle or open the 3-dot menu → Add to Recycle
- Set frequency: every 28 days (preserves weekly cadence)
- Bulk-apply recycle to ALL posts in the campaign
- Confirm — your queue is now infinite
Refresh Every 90 Days
Even with infinite recycle, swap in 5–10 fresh posts per quarter. New listings, seasonal hooks (spring buyer, summer pool, fall cool-down, holiday move-up). Recycle keeps the volume — your refresh keeps the relevance.
Why The Math Works
That 20% to Scofield Group is the cheapest team split in the country once you count the stack:
| Paid by Scofield Group | Cost If You Paid Yourself |
|---|---|
| Ylopo IDX site + adaptive searches | ~$500/mo |
| Ylopo paid retargeting ads | ~$300 – $1,000/mo |
| Follow Up Boss CRM | ~$70/mo per user |
| AI voice calling | ~$200 – $500/mo |
| AI SMS follow-up | ~$50 – $150/mo |
| TOTAL covered for you | ~$1,200 – $2,300+ per month |
On a $400K sale at 2.5%, the 20% is ~$2,000. You’d burn that in a single month paying for the stack yourself.
Your Out-of-Pocket Cost
| Tool | Monthly | Annual |
|---|---|---|
| AI Tool (Claude Pro) | $20 | $240 |
| Branded Domain (.live or .com) | ~$2 | $20–$30 |
| Publer Business 5–8 acct | $25–$40 | $300–$480 |
| Canva Pro (recommended) | ~$15 | ~$155 |
| TOTAL INVESTMENT | $60–$80/mo | $715–$905/yr |
One closing pays for the whole year — twice. Most agents see 3–5x more closings by month 6.
Five Rules That Make This Work
- Your Subdomain, Always. Every link goes through yourname.scofieldgroup.com so leads attribute to YOU in Ylopo and FUB.
- Branded Short Link. Buy a domain (.live or .com). $25/year. 30–40% more clicks than TinyURL generic.
- Drafts First — Always. Push to draft. Get Kirby’s approval. THEN schedule. No exceptions.
- Independent Brokerage. Scofield Group — fully independent Nevada brokerage. Always use approved Scofield Group logos only.
- Refresh Quarterly. Recycle keeps the volume. Adding 5–10 fresh posts every 90 days keeps the relevance.
Build Once. Recycle Forever. Feed the Funnel.
Questions, blockers, or want a live walkthrough? Message Kirby in the team channel. Watch the next “Week 2” walkthrough recording posted in the team Slack.