Lesson 8 — Step 7: Build the Creative + Compliance

Two Approaches — Canva Master Template Wins for Batch

The AI gave you 20 search topics. Now you turn each into an image and an MP4. Always overlay the approved Scofield Group logo. Two paths.

Option A — AI Image Generation

  • Tools: Claude, ChatGPT, Midjourney, Adobe Firefly
  • Style: Photorealistic Vegas/Summerlin scenes, listing-photo style, golden hour
  • Prompt example: “Photorealistic luxury home in Summerlin, Nevada at golden hour, mountain backdrop, modern architecture, listing-photo style”
  • Always overlay Scofield logo + your contact

Option B — Canva Template (Recommended) ★

Build one master template per platform aspect ratio. Drop the AI image (or stock photo) into the template, change the headline text per search, export. Canva Pro Magic Studio resizes one design to all platform aspect ratios in one click.

Aspect Ratios You Need

  • 1080×1080 — Facebook + Instagram square
  • 1080×1920 — Reel, Story, TikTok
  • 1000×1500 — Pinterest
  • 1200×627 — LinkedIn link card
  • 1280×720 — YouTube thumbnail

LOGO RULE — HARD STOP

Only approved Scofield Group logos from the Drive logo folder. Never let AI generate one. Never imply affiliation with any outside brokerage. If unsure, review the lesson or message [email protected].

Stay Compliant — MLS / NVRED / Scofield

Every post needs to clear these checks before it goes to draft. The AI will miss things — you’re the final filter.

  • ✓ Broker Visible — Scofield Group named on every post; independent Nevada brokerage
  • ✓ No Guarantees — No “best deal in town,” no price guarantees, no “guaranteed sold”
  • ✓ Equal Housing — Use Equal Housing Opportunity language where required
  • ✓ MLS Attribution — If using listing photos that aren’t yours, attribute the source
  • ✓ Independent Nevada brokerage — Scofield Group is fully independent. Auto-correct any draft that implies otherwise
  • ✓ Fair Housing on 55+ — Lead with amenity (“age-qualified community”), not exclusion (“no kids”)

Common Mistakes

  • Using Canva’s auto-generated logo instead of the approved Scofield logo. The auto-logo is generic and brand-violating.
  • Skipping the aspect-ratio resize. A 1080×1080 image cropped on TikTok looks amateur. Build the right ratios up front.
  • Letting AI write “we sold 100 homes last year” without docs. Unsubstantiated claims = NVRED violation.
  • Generic stock photos labeled “family-friendly neighborhood.” Familial-status proxy = Fair Housing violation.