Zillow Pro — Your Database Becomes a Pipeline

📖 8 min read

PHASE 1 — ZILLOW SETUP

Zillow Pro — Your Database Becomes a Pipeline

Stop guessing who’s ready to buy. Zillow Pro turns every contact in your database into a real-time signal — you see what they’re searching, when they’re active, and when to call. Built on Follow Up Boss.

📥 Download the Full Zillow Pro Deck

The Problem Zillow Pro Solves

Busy doesn’t mean predictable. Opportunities are sitting in your database right now — but without Zillow Pro, you have no idea who’s ready to engage and who’s cold. You’re sending “just checking in” texts to people who searched a property yesterday AND to people who haven’t thought about real estate in a year. You’re guessing.

79% of buyers installed a real estate app during the homebuying process. Almost all of them are on Zillow before they ever call an agent. Zillow Pro shows you what they’re doing.

What Zillow Pro Is

A full-stack agent membership that combines three things into one workflow: Insight, Action, Branding. Built directly on top of Follow Up Boss (the CRM you already use at SG).

🔍 1. INSIGHT — See the Signals to Act with Confidence

Once a “My Agent” invitation is accepted by a client, you get real-time visibility into:

Their status on Zillow — when they’re active, idle, or browsing
Peak engagement hours — when to call them so they pick up
Listings they viewed and saved — what they’re actually looking at
Automatic tagging — “High intent buyer”, “Browsing new area”, and more

📈 The Stat That Sells This

Customers flagged as “High Intent Buyer” are 5.7× more likely to transact in the next 3 months.

Based on historical analysis of Zillow-sourced leads. Performance varies by lead source.

Zillow Pro Insight — real-time signals

⚡ 2. ACTION — Smart Follow-Up at the Right Moment

Smart Lists in FUB

Zillow Pro feeds Follow Up Boss with real-time intelligence. Smart Lists in FUB instantly categorize your sphere based on:

Real-time Zillow browsing activity
High-intent tags
Communication history

The highest-priority leads surface at the top. After you action a lead and update it, the lead falls off the list. Your inbox is no longer a guessing game — it’s a ranked queue.

Zillow Pro Smart Lists — auto-prioritized sphere

🤖 Action with AI

FUB’s AI writes follow-ups based on what you AND Zillow know about the client. Stop guessing what to say.

FUB’s AI messages drive double the email reply rates compared to manual emails.

🎨 3. BRANDING — Be the Agent They See on Zillow

When a connected client opens Zillow — listings, email, homepage — they see YOU, not the competition. Premium agent profile with videos and slides. Your face on their search results.

“It looks so much better than a plain profile. If someone is comparing agents, a profile with videos and slides really stands out. It makes clients think… ‘They must be more professional and connected with today’s tools.'”
— Jessica Vreeland, Zillow Partner Agent

🚀 How Zillow Pro Plugs Into Your SG Workflow

The play is the same play SG already runs — Pro just gives you better data to run it with:

FUB is already your CRM. Pro doesn’t replace it — it supercharges it. The “engine under the hood” is FUB.
Send My Agent invitations from FUB to your sphere contacts. Once accepted, the Pro insights start flowing.
Work your FUB Smart Lists daily. Pro reorders them based on real-time Zillow activity. The hottest lead bubbles up.
Use the AI Follow Up feature when drafting messages — let it use the Zillow intel.
Watch the high-intent tags. When a sphere contact gets tagged “High Intent Buyer,” call them that day. 5.7× more likely to transact in 90 days.

📊 Real Impact

“Before Zillow Pro, we had no visibility into our sphere. Now we can see what they’re searching, what they’re favoriting, and when they search — and get these insights surfaced through Follow Up Boss so we can have timely conversations.”
— Micah Harper, Team Lead, Exquisite Properties

“Zillow Pro enables you to be in the right place at the right time. When clients are searching on Zillow, they see you. You’re the one that’s constantly in front, so they come back to you.”
— Chase Lomas, Head of Agent Growth, Desrochers Realty Group

Proven. Trusted. Built to Scale.

41 of the top 50 teams in the US use Follow Up Boss
AI, workflows, and performance insights in one platform
Onboarding and expert support that scales with you
The trusted foundation Zillow Pro is built on

If FUB is the engine, Zillow Pro is the turbo.

Scale your business with Zillow Pro

🎯 Goal

Treat your database like a live pipeline, not a static list. Send My Agent invitations to your sphere. Work FUB Smart Lists daily. Watch the high-intent tags and call those leads same-day. Use AI Follow Up for messages. Let Pro do the heavy lifting on WHO to call and WHEN — you focus on the conversation.